Breaking Barriers: Ranveer Singh and Johnny Sins Join Forces to Promote Men's Sexual Health

Ranveer Singh and Johnny Sins Join Forces to Promote Men's Sexual Health
Ranveer Singh and Johnny Sins Join Forces to Promote Men's Sexual Health


In a surprising yet bold collaboration, Bollywood sensation Ranveer Singh has teamed up with renowned adult film actor Johnny Sins for a groundbreaking advertisement that addresses men's sexual health. This unexpected partnership has not only sparked global interest but has also garnered praise for its unique approach to raising awareness about an often-taboo subject.

Ranveer Singh's Advocacy for Men's Sexual Health:

Known for his flamboyant personality and outspoken nature, Ranveer Singh has taken a bold step by becoming the brand ambassador of a men's sexual wellness brand. The actor, who has always been at the forefront of discussing societal issues, including mental health and social equality, is now championing the cause of men's sexual health.

A Playful Take on Taboos:

The recently released ad, featured on Bold Care, takes a playful approach reminiscent of Indian daily soap operas. Ranveer Singh and Johnny Sins join forces to promote men's sexual health, aiming to normalise conversations and break down the longstanding taboos surrounding the topic.

The Need to Normalize Conversations:

The central message of the ad campaign is to encourage open discussions about men's sexual health, a topic that has often been shrouded in silence and stigma. Ranveer Singh's involvement in the campaign highlights the urgency of breaking down societal barriers and fostering a more inclusive and informed dialogue about sexual health.

Dr. Pramod Krishnappa's Perspective:

Dr. Pramod Krishnappa

As a leading andrologist and urologist based in Bangalore, Dr. Pramod Krishnappa sheds light on the importance of addressing men's sexual health issues. In his professional opinion, the longstanding stigmas and societal norms have led many men to suffer in silence, either out of shame or fear. Dr Pramod has numerous academic publications in the field of Andrology which deals with medical and surgical aspects of male infertility and men’s sexual health.

Dr Pramod in his recent publication in the Journal of Sexual Medicine Nov 2023 has highlighted that vaginismus in women and erectile dysfunction in men were the most common causes of unconsummated marriage, sometimes even leading to divorce in up to 24% of the couples with these issues. As against the usual assumption, up to 56% of the men in unconsummated marriages were well-educated and had university degrees. A treatment success rate of 66.6% -100% can be achieved using various medical and surgical options depending on the underlying cause. The inevitable result of a no-sex life is infertility. All attempts are first made to restore the couple’s sex life but if the couple prefers to address infertility only due to family and social concerns, then the same is addressed as requested.

The Importance of Awareness:

The campaign also underscores the critical role of awareness in addressing men's sexual health issues. By breaking down barriers and initiating open conversations, the advertisement aims to educate individuals about the significance of regular check-ups, preventive measures, and seeking professional help when needed. Increased awareness can empower men to prioritize their sexual health and well-being, contributing to an overall improved quality of life.


Ranveer Singh's collaboration with Johnny Sins in the advertisement for Bold Care represents a bold step towards normalising conversations about men's sexual health. By addressing this important issue with creativity and humour, the campaign has successfully captured the attention of a global audience. Dr. Pramod Krishnappa's insights further emphasise the significance of breaking down taboos and encouraging open discussions to promote overall men's health and well-being. Now is the time to seek professional help before it’s too late.

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